Mobil 1 Twelve Hours of Sebring Green flag in: 
 
 
 
  • Posted 03.11.10
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  • BRAILLE BATTERY PROMOTES GREEN TECHNOLOGY IN SERIES
  • …and launches Primetime-Braille Battery Race Group

  • Braille Battery announced a title sponsorship position and partnership with Primetime Race Group today to form the Primetime Braille Battery Racing Team. This newly formed team will be competing in 2010 American Le Mans Series presented by Tequila Patrón, the Global Leader in Green Racing, to promote Braille Battery’s cutting-edge products to automotive enthusiasts.

    “With so much press on Batteries and Future Technology recently, we felt the need to expose our new Lithium batteries and Braille’s GreenStart program through our favorite venue, racing!” explains Blake Fuller, President of Braille Battery. “We have supplied to winning teams in all facets of motorsports and recently released the World’s first safe Lithium-Ion starting batteries available for all types of vehicles. Throughout history, racing has resulted in the development of new technology for passenger cars. Braille Battery’s goals are perfectly in line the resolution of the American Le Mans Series to be the “Global Leader in Green Racing” to use motorsports as a proving ground and a stage to promote Green Technology to the World. Our success in racing has already enabled us to be selected as OE equipment on some of the top supercars built today!”

    In 2009, Primetime Race Group ran Braille’s Recycled GreenStart Technology racing batteries to win its Prototype Lites drivers championship, as well as the American Le Mans Series’ Founders Cup. In 2010, the Primetime Braille Battery Racing team is set to be a dominant player in the newly form and hotly contested Le Mans Prototype Challenge (LMPC) class. The team will begin its season at Sebring for the historic 12-hour race March 20th, 2010 and will travel throughout the country into major cities with the final round in Atlanta for the epic 1,000-mile Petit Le Mans race.

    "We are honored that Primetime Race Group chose to promote our company to this forward-thinking audience”, said Brand Manager Ray Ferriera for Braille Battery. “Braille has established a history of providing batteries to start race cars. This partnership will open awareness for what is happening now and what can be done today, built in America. We have always partnered with manufacturers to inspire them to think about the future of racing and our impact on the environment. Braille is very aware that to have a future in racing you must first have a future.”

    Joel Feinberg, driver and owner of Primetime Race Group, and reigning Prototype Lites champion states, “Our relationship with Braille Battery over the last two years has shown us the proven reliability and performance of Braille products as a recipe for success. We are looking forward to having Braille Battery on board and the opportunity to promote their amazing product line to global racing fans. The graphic design of the car communicates to our fans the message that performance combined with environmental awareness is required in the World we live today.”

    ABOUT BRAILLE BATTERY
    Braille Battery, LLC, is the technology leader in the premium performance battery market. Braille Battery’s products include the World’s only Carbon Fiber battery line, the highest recycled content passenger car batteries and the World’s first lead-free automotive starting battery. In 2009 Braille Battery released the first OE sized Lithium-Ion battery for passenger and high performance cars. Blake Fuller, founder of the company, has a history as a road racer. Fuller’s racing career began at America’s Oldest Race, the Pikes Peak Hill Climb, where he was Rookie of the Year in 1999. He went on to capture First Place at the Pikes Peak Hill Climb in 2002. While developing his winning car, Fuller sought ways to reduce weight and was struck by the excessive weight of the battery. He then began to develop lightweight solutions for his race car, and Braille Battery was conceived. The company name, Braille, reflects the concept that advantages of weight reduction and electrical performance are sometimes only felt, not seen to the human eye.

    ABOUT PRIMETIME RACE GROUP
    Primetime Race Group is a Florida-based company specializing in professional motor sport as well as sports marketing. With more than 30 years of racing heritage, Primetime Race Group is dedicated to its partners and each other. The team, lead by Joel Feinberg, who is also the 2009 IMSA Prototype Lites champion, has a passion for going fast and delivering results for corporate partners. Primetime Race Group will campaign the Primetime Braille Battery Race Group ORECA FLM09 driven by Feinberg and co-pilot Kyle Marcelli during 2010 in the Series’ Le Mans Prototype Challenge series with their eyes set on another series championship.

    ABOUT AMERICAN LE MANS SERIES presented by Tequila Patrón
    The American Le Mans Series presented by Tequila Patrón, based in Braselton, GA, is the world's top sports car series and is recognized as the Global Leader in Green Racing. In the tradition of the 24 Hours of Le Mans, multiple classes of cars – three prototype and two GT classes – race on the track at the same time to create compelling race action and constant passing. All cars in the Series race on one of four alternative fuels: clean sulfur-free diesel, cellulosic E85, E10 or gas-electric hybrid. The Series has more automobile marques involved than any other major race series in the world as manufacturers develop relevant technologies on track that transfer directly to the customer showroom. It operates a 10-race schedule in top markets throughout North America.